Oct 28, 2019 compare aprimo integrated marketing management with top 8 alternatives for 2020. Manage your marketing better with a 360degree view of operations, content, assets, projects, budgets, team, performance, and more. Aprimo, the global marketing operations management software leader, today announced that the aprimo platform is now live and available to customers worldwide on the microsoft azure cloud platform. Aprimo adds tightly integrated mobile capabilities for. The companys integrated marketing software, aprimo marketing studio b2c and aprimo marketing studio b2b, enables marketers to navigate the changing role of. Integrated marketing software company aprimo adds 70 on.
Aprimo is an integrated marketing software and applications company based in indianapolis, indiana,usa. Jun 16, 2010 aprimo, a global leader in integrated, ondemand marketing software solutions, today announced that aprimo marketing studio on demand now provides enhanced outofthebox data synchronisation with salesforce crm to improve the lead management process. Redwood city, ca prweb january 10, 2011 orbis global, a leading provider of integrated marketing management software, provides commentary on the announcement of teradatas plans to acquire aprimo inc. Kimberly riggie director integrated marketing aprimo. The transaction is expected to close in the first quarter of next year. Thats why were trusted by the worlds top companies across the globe. Aprimos software is built on its visionary enterprise marketing backbone which uses a services oriented architecture soa that eliminates marketing as an island of automation. Feb 09, 2011 the companys integrated marketing software, aprimo marketing studio for b2c and aprimo marketing studio for b2b, enables marketers to navigate the changing role of marketing, by taking. Aprimo and teradata fasttrack integration of teradata. Extreme tools for integrated marketing by douglas karr on martech zone. Compare aprimo integrated marketing management with top 8 alternatives for 2020. Aprimo launches marketing operations platform on microsoft azure. Planet analog new aprimo integrated marketing management.
Orbis global recognizes teradatas acquisition of aprimo prweb. Watch this video to learn how aprimo s integrated platform solutions helped ybs to automate and optimize its marketing processes and become more efficient across its enterprise. Nearly a decade later, aprimo is the first vendor to deliver marketing software that provides rolebased functionality for the entire marketing department. Streamline operations to drive more effective marketing. Kimberly riggie director integrated marketing at aprimo chicago, illinois computer software. Aprimo acquires adam software to enhance its dam strength. Teradata buys marketing automation software company aprimo.
Aprimo software manages online and offline marketing activities, financials, projects and assets, while improving execution of marketing campaigns and events. Aprimo to integrate with exacttarget to enhance email. Building society utilizes aprimo as part of its digital transformation. Aprimo is a leading provider of ondemand marketing software solutions that increase the efficiency and effectiveness of marketing organizations.
Aprimo has more than 150,000 professional users worldwide, including over 36 percent of the fortune 100, for its integrated marketing management solutions, more than all other integrated marketing software vendors combined. Dec 22, 2010 aprimo s software covers everything from brand and campaign management to email marketing, leads and perforamnce analysis. According to teradata, aprimo will be integrated into teradatas. Using aprimo solutions, lisa directs product marketing, communications and demand generation strategies as well as initiatives to demonstrate the value of marketing and the return on marketing investment. Aprimo integrated marketing management total cost rating. Nov 17, 2011 aprimos cloudbased integrated marketing management solutions now have more than 150,000 professional users worldwide, including over one third of fortune 100 companies and nearly one quarter of global 100 companies, more than all other integrated marketing software vendors combined. Teradata to acquire aprimo database trends and applications. Aprimo software for smart artwork and marketing material. Aprimo marketing studio on demand now gives marketers the ability to more tightly integrate. Aprimos performancedriven marketing operations and digital asset management software is designed to give marketers the advantage to govern and grow their brand.
The combination marries aprimos categoryleading marketing operations solutions with azure, a growing collection of integrated cloud services. Extreme tools for integrated marketing martech zone. Indianapolis, in vocus february 17, 2009 aprimo, a leading provider of software for enterprise marketing management emm and exacttarget, a leading provider of ondemand email and onetoone marketing solutions, announced that they have partnered to integrate exacttargets email messaging services into aprimos multichannel campaign management applications. Aprimos cloudbased integrated marketing management solutions now have more than 150,000 professional users worldwide, including over one third of fortune 100 companies and nearly one quarter of global 100 companies, more than all other integrated marketing software vendors combined. If playback doesnt begin shortly, try restarting your device. With multiple decades of combined experience and expertise, our leadership team achieves a competitive advantage in the marketing operations space. Aprimos ondemand applications can work individually to address a specific marketing issue or combine to provide an integrated suite. Aprimo is a leader in global marketing operations technology. The company claims more than 200 clients in more than 40 countries. Oct 28, 2019 aprimo integrated marketing management total cost rating. The transaction is expected to close later this quarter. Indianapolis, july, 2011 prnewswire aprimo, a global leader in cloudbased integrated marketing software, today announced a new mobile marketing module for aprimo marketing studio on. The company provides cloudbased software to manage businesstoconsumer b2c and businesstobusiness b2b marketing efforts, including applications to automate and analyze marketing campaigns. The companys integrated marketing software, aprimo marketing studio b2c and aprimo marketing studio b2b, enables marketers to navigate the changing role of marketing, by taking control of.
Aprimo allows you to optimize your marketing operations processes, brand assets, digital files, and content resources. Founded in 1998, aprimo aligned itself around a vision of bringing enterprise marketing management to market. Aprimo announces enhanced integration with salesforce crm. Aprimo s integrated marketing management software gives you complete control of your marketing operations, content, assets, projects, budgets, team, and more. Lisa arthur is the chief marketing officer at aprimo, one of the worlds leading providers of integrated marketing software and services. According to the vendor, aprimo delivers the advantage with its innovative marketing operations hub. Orbis global recognizes teradatas acquisition of aprimo. Mar 28, 2011 the companys integrated marketing software, aprimo marketing studio for b2c and aprimo marketing studio for b2b, enables marketers to navigate the changing role of marketing, by taking. Aprimo, which last year reclaimed its brand identity after five years of ownership by teradata, today addressed gaps in its marketing suite by acquiring adam software, a digital asset management dam. Aprimo partners with acceleration to deliver ondemand. Mar 02, 2011 the companys integrated marketing software, aprimo marketing studio for b2c and aprimo marketing studio for b2b, enables marketers to navigate the changing role of marketing, by taking. See who you know at aprimo, leverage your professional network, and get hired.
Aprimo will be integrated into teradatas operations and will continue to market its products and services under the name aprimo. Aprimo pioneered the marketing operations industry, and weve been leading the category ever since. Mar 16, 2017 aprimo, which last year reclaimed its brand identity after five years of ownership by teradata, today addressed gaps in its marketing suite by acquiring adam software, a digital asset management dam. The companys integrated marketing software, aprimo marketing studio for b2c and aprimo marketing studio for b2b, enables marketers to navigate the changing role of marketing, by taking control. Aprimo sells directly and through resale agreements with other enterprise software vendors such as microsoft and oracle, and through systems integrators and it consultants including accenture, infosys, and tata consultancy. Learn about the best aprimo alternatives for your marketing resource management software needs. About aprimo marketing resource management software. These additions are the first to combine the power of teradata and aprimo and provide many innovative marketing operations, multichannel campaign. Aprimos software covers everything from brand and campaign management to email marketing, leads and perforamnce analysis. Top 8 aprimo integrated marketing management alternatives. Oct 17, 2016 aprimo, the global marketing operations management software leader, today announced that the aprimo platform is now live and available to customers worldwide on the microsoft azure cloud platform. Aprimo receives positive rating for lead management by.
Aprimo is a united statesbased company that develops and sells marketing automation software and digital asset management dam technology for marketing and customer experience departments in enterprise organizations. Aprimo marketing studio offers an integrated, interactive marketing solution that enables to develop, implement and manage every aspect of online marketing activities. Its software is designed to help manage the behindthescenes activities involved in marketing. The companys integrated marketing software, aprimo marketing studio for b2c and aprimo marketing studio for b2b, enables marketers to navigate the changing role of marketing, by taking. Aprimo s enterprise marketing resource management software and marketing dam help you optimize marketing operations, brand assets, and digital content resources. Jun 16, 2010 the companys integrated marketing software, aprimo marketing studio b2c and aprimo marketing studio b2b, enables marketers to navigate the changing role of marketing, by taking control of. Information and translations of aprimo in the most comprehensive dictionary definitions. Once the acquisition is complete, aprimo will support the.
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